After long research and discussions, we came to the conclusion that the well-known natural cosmetics seals are not able to represent what we imagine natural cosmetics to be. That is why we have created the 100% Natur-Ident seal. In all the things we have developed, produced and planned over the past 10 years, one thing has always been particularly important to us: to be transparent! We have offered this to all our customers and visitors from day one with our transparent production, our farm tour and our homepage. It was, and still is, important to us to offer transparency in all aspects of our natural cosmetics. That is why we have deliberately decided against "green washing" and developed the 100% Natur-Ident seal. This is characterised by a whole series of requirements that cosmetic products must fulfil in order to be allowed to carry this seal:
- No water
- No preservatives*
- No microplastics
- Clear labelling of the origin of the raw materials used (from controlled organic cultivation, natural or nature-identical) on the homepage
- No substances of nature-identical origin if the substance can be used safely and without problems from natural sources
- No emulsifiers
- Skin-identical cosmetics
What is 100% Natur-Ident?
For several years, we have been dealing with the topic of natural cosmetics. After many discussions with major labels, we had to conclude that none of them met our expectations of natural cosmetics even in the slightest.
Our understanding of natural cosmetics?
The highest possible proportion of raw materials from controlled organic cultivation, natural raw materials for ingredients that are not available from organic cultivation, and naturally identical raw materials only in those places where there is no natural variant on the market (e.g. urea), or where the use of the natural variant is not sensible due to a high allergenic potential (e.g. hyuloronic acid).
Since substances such as preservatives and emulsifiers of chemical origin are permitted in conventional natural cosmetics from the major labels, but urea, for example, may not be added, we have decided to refrain from working with these labels.
For this reason, we have created the 100% Natur-Ident seal. In all of our cosmetics under our 100% Natur-Ident seal, we currently use only 3 active ingredients that do not come from natural or organic sources. These are urea, hyuloronic acid and citric acid, which is only used in our shower gel and shampoo. Only when substances that are not natural are also labelled as such can we speak of transparency. Since transparency and traceability are very important to us, we have made available a complete raw materials database on our website, with all INCI's used in our natural cosmetics. In this way, we guarantee maximum transparency and offer you the opportunity to obtain comprehensive information about all the raw materials and active ingredients contained.
However, we go far beyond the requirements of the well-known seals!
No water in the products!
0.0% water in all products!
Did you know that water is not included in the classification of the major natural cosmetics seals? We were also surprised to find this out. However, water is not considered an ingredient here and is therefore not taken into account.
Out of conviction, we have worked on being able to completely dispense with water in our products. In all our products of the 100% Natur-Ident series, we have succeeded in achieving exactly this goal.
Preservatives are always a hotly debated topic in cosmetics. Parabens, PEGs and co. are often mentioned here. That is why we have invested a lot of time and work in this area to be able to do without conventional preservatives. We have also succeeded in doing this by using a raw material. But cosmetics without preservatives?
Of course, we also use a preservative. This is pentylene glycol. What sounds chemical is actually a purely natural product made from sugar cane. However, since this substance not only has preservative properties but also many other excellent properties, it is not a preservative according to the EU Cosmetics Directive. Only cosmetics that fully comply with these regulations are allowed to claim that their products are free of preservatives. Thus, all products bearing the 100% Natur-Ident seal are free of preservatives*.
*according to the law
So why should you choose 100% Natur-Ident?
Only the highest quality active ingredients and raw materials, whenever possible in organic quality, make it into cosmetics and care products awarded with the
100% Natur-Ident seal.
By identifying all ingredients on the homepage, the
100% Natur-Ident seal guarantees maximum transparency and thus creates trust. As all products do not contain water, the content of active ingredients is increased to a maximum. In addition, you can be sure that you are not paying for water but for high-quality ingredients!
The absence of emulsifiers also increases the content of active ingredients in a natural way, as no emulsifier naturally makes room for other substances in the product.
Last but not least, the absence of preservatives* distinguishes products with the 100% Natur-Ident seal!
In addition, all products bearing the 100% Natur-Ident seal are free of microplastics, mineral oil, parabens, PEGs, animal testing, animal fats. Our cosmetics are of course dermatologically tested.
Skin identical structure
After long discussions, research and, of course, failed attempts, we have managed to give our creams a skin-identical structure by mechanically processing individual ingredients of our cosmetics. The use of this aloe vera base cream opens up completely new possibilities in, and with, our products.
But what is a "skin-identical cream" anyway? Normally, fats, oils and liquids are "combined" in creams by means of an emulsifier. This creates droplets of fat and water that are then applied to the skin. In a skin-identical cream, such as our cosmetic products, oils, fats and liquids are not laminated into droplets but into extremely fine "layers" through a mechanical treatment process. This creates a skin-identical base which also enables us to manufacture our products without the use of emulsifiers. Another decisive advantage of a skin-identical cream is that active substances and ingredients reach the skin much more quickly and deeply, where they can unfold their effect.
No emulsifiers in our cosmetics!
Many chemically produced emulsifiers are also used in conventional natural cosmetics. Since this does not correspond to our understanding of natural cosmetics, we have also sought solutions for this problem. Through the purely mechanical treatment of individual, completely natural ingredients, we are able to do without emulsifiers in our cosmetics.
Only in our massage oil and our emulsion we use a purely vegetable emulsifier based on castor oil in order to counteract a segregation of the active ingredients.